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Contact: Gordon Cowie - Advertising Manager (613) 267-1100/1080 advertising@perthcourier.com Judy Brown - Advertising Representative (613) 267-1100/1080 advertising@perthcourier.com
Effective August 1, 2005Retail Rates - $9.25 per column inch
The above are samples only. Other
sizes available.
Classified
Word Ads: Per
week
$6.00
minimum 10 words, $0.25 each
additional word. After two consecutive weeks, one week FREE! Special
Classifications
Classified
Display Advertising
$8.80 per column inch 2
weeks or more
$8.05 per column inch Municipal/Legal/Tenders/Auctions
$7.00 per column inch Local
Community Organizations/
Service
Clubs/Non-Profit
$6.75 per column inch Real
Estate (Local) $5.90
per column inch Church
Notices
$5.50 per column inch National
Rate (Commissionable)
$0.67 per line Agency
of Record (Provincial)
$0.60
per line
“At
Your Service” Directory
Minimum
13-week commitment
1
column x 2”
$10.00 per week 2
columns x 1.5”
$18.50 per week 2
columns x 2”
$24.00 per week
Earlugs
52
weeks
$50.00 per week - Front section
$40.00 per week - Second Section/Classified Inserts
Maximum
Size: 10.5” x 12.5” Up
to 16 pages - $50.00 per/M.
Over 16 pages - $55.00 per/M Colour
Black
plus one colour
$150.00 Black
plus two colours
$225.00
Black
plus three colours
$350.00 – Advertiser supplies separations Mechanical Requirements Broadsheet-ROP/Classified:
8 Columns
Tabloid:
6 Columns Printed
Size:
13.5” x 21.25”
Printed Size:
10.25” x 13.25”
1
Column…….1.5” 1 Column…..
1.5” 2
Columns…..3.25” 2
Columns…..3.25” 3
Columns…..5” 3
Columns…..5” 4
Columns…..6.75” 4
Columns…..6.75” 5
Columns…..8.325” 5
Columns…..8.325” 6
Columns…..10.125” 6
Columns…..10.125” 7
Columns…..11.75” 8
Columns…..13.5”
85
line screen required for all halftones or screens. Printed offset. Electronic
Ads – PC format – Quark, PageMaker, Illustrator or PDF.
E-mail
to: advertising@perth.igs.net Advertising Deadlines 12
Noon Monday for Wednesday publication. Special Sections/Pages and Projects A complete list is available upon request.
Why
Advertise in the Perth Courier?
The competition for consumer attention and dollars is
stronger than ever. Now retailers have to sell harder and smarter to increase
brand awareness and market share. Much of this strategy relies on the best
medium or combination of media to deliver advertising messages. The measure of a
medium should include its ability to reach both wide and targeted audiences, as
well as impact on consumer buying choices decisions and product usage. A medium
should also meet the high expectations consumers place on it for various
qualities and utilities, thus increasing its advertising effectiveness. This is
where the newspaper measures up and defines itself as the premier medium adding
value for advertisers. ·
The
Perth Courier is a reliable shopping guide. Ranking
first or second in believability as an advertising medium, but the real proof of
media power lies in the context of shopping or buying behavior. ·
Majority
of Newspaper readers agree that “the
Perth Courier helps me to decide where to shop and buy”. Immediacy
Weekly newspapers have
relatively short lead times for ad insertion. This is a major benefit to
advertisers who need to move fast. ·
Quick
Response: ideal for product/service
announcements, quick testing and shifting of ad pressures. ·
Event
Marketing Tie-Ins: with extensive
editorial coverage of sports events, political elections and events, special
programming such as awards ceremonies etc. · Weather Tie-Ins: triggered by weather-related events such as the first snowfall, heavy rainfall, etc. 10
Reasons Why Perth Courier Advertising
is Good for Your Business. 1.
Courier
advertising gives your business a competitive edge in a competitive environment. Whether
business is good or slow, you have to get your share of whatever business is
around. Cutting back your advertising puts you at a disadvantage at the very
moment when you need an edge. Increasing your Perth Courier advertising
gives you THE EDGE! 2.
Customers are attracted by
informative ads. In times of uncertainty, consumers are very careful and a little reluctant to spend. They want information. One of the main ways they get information about products, services, prices and values is from advertising. Tell your customers what they want to know. 3. People are shopping smarter. More
than ever consumers are very cautious about where they spend their dollars. When
the economy slows, consumers don’t stop spending, they spend more carefully.
This means your advertising must work harder to get an increased share of the
available disposable dollars being spent. You can accomplish this with Perth
Courier advertising – a proven medium. 4.
Playing it safe is a dangerous thing to do. If
times get tough, it is time to get aggressive. The last thing you should cut is
your advertising budget. Frequent Perth
Courier advertising ensures a steady volume of sales, which is most
important when market conditions are on a down cycle. 5.
Courier advertising is a proven sales tool. You
can’t do much about most factors in the marketplace …rent, labour costs,
price of merchandise and what the competition will do. But the one thing you do
control is your own promotion. Remember that advertising is not just a cost of
doing business. It’s a proven sales tool that returns many times your
investment in store traffic and sales. After all, you’re only as good as YOUR Perth
Courier ADVERTISING. 6.
Maintain your momentum. A
new or “cold” prospect is much harder to heat up into buying your products
than a “warm” or “hot” prospect. Keep the heat on with frequent 7.
Courier advertising pre-sells your customers. Your
advertising is part of your sales force. Ads help to pre-sell the customer and
help you close the sale faster. What saves you time saves YOU MONEY. 8.
Keep your name in front of the public. You
say your customers know you, and for a while at least they’ll keep coming in
even if you don’t promote? That’s partly true. Remember, families are moving
in and out of town every day. So there’s a steady flow of your customers out
of your market, and a corresponding influx of new folks who don’t know you at
all. Tell them ABOUT YOURSELF with Perth
Courier advertising. 9.
Warning: below average advertising investment results in below average
sales.
Here’s a hard fact to chew on. Over any given period, a company that
advertises below the industry average has sales that are below the industry average. This indicates a direct
relationship between
advertising and sales, and warrants your attention. 10.
Advertising is “news”. Perth
Courier readers closely follow the
news in the paper, but they also look upon your ads as another source of
welcomed information. Most shoppers look for this kind
of news in the pages of the newspaper, not on radio or television commercials.
In plush times, retailers often experiment with other media. But when the
going gets tough they concentrate their efforts in the newspaper because it
provides an immediate payoff at the cash register. Essentials for Creative Advertising An important factor in
determining what image your business portrays, and how many people will read and
act upon your ads, is creative presentation. Years of industry research has
produced some important findings to consider when preparing your Perth
Courier advertising… ·
The larger the ad, the more people
will notice it ·
People take notice of ads directed
at their own sex ·
Colour can increase the number of
readers noticing your ad ·
Tie-ins with local events are
effective for attracting readership to your ads. Make
your ads recognizable – ads which
are distinctive in their use of design and layout techniques usually enjoy a
higher readership. Use
a simple layout – the layout should carry the reader’s eye through the message
easily. Use
a dominant element – a large visual
or headline ensures quick visibility of your advertisement. Use
a prominent benefit headline – the
first question a reader asks when coming across an ad is “What’s in it for
me?” Let
white space work for you – don’t
overcrowd your ads. Make
your copy complete – know what it is
that consumers find important about your advertised products, and promote these
appealing benefits in your ads. State
price or range of prices – Quote
your price. If it’s high, explain why: perhaps the quality is better, or a
unique service is provided. If it’s low, tell them why to avoid suspicion: a
sale, or special purchase. Specify
brand merchandise – if you’re
offering a known brand, or represent a nationally known company, say so in your
advertising. Look into sharing costs with manufacturers through available co-op
programs. Include
related items – make two sales
instead of one by offering related items along with the featured one. Urge your readers to buy now – it’s the fundamental law of selling. You can stimulate prompt action by using such phrases as “this week only” or “limited supply”. Classified Advertising
A Plus for any Retailer
The
Classified section of the Perth
Courier is a very powerful marketplace that can work to build your
business. It is sometimes referred to as the “direct action advertising
medium”. Classified advertising is unique because THE PROSPECTS OR CUSTOMERS
SEEK OUT THE PRODUCTS OR SERVICES BEING ADVERTISED. And it works! Every week,
advertisers report success buying, selling, renting or hiring. The Power of Classified
A wide and varied audience
of adults read classified during a typical weekday because shelter and
employment are the most fundamental of human needs, and personal transportation
is a need with an importance all its own. Reader interest is also high for a
fourth category – general merchandise, a combination of private and commercial
advertising for a wide range of products and services. A
Well Run Classified Advertising Campaign Can: · Secure Prospects. When consumers are looking, the trusted source for what they need to know about the marketplace is the ·
Build
image. Every Perth Courier Classified as you run contributes to your image.
Your ad should give the reader an accurate, positive picture of your position in
the marketplace and the way you conduct business. ·
Maintain Visibility in the Marketplace.
Your clients and competitors are
advertising in the Perth
Courier’s Classified, and you should be too. Consistent advertising
keeps your name before an interested audience. · Increase Profitability. Compare the cost of a classified s to do what you are selling or promoting – like a $20,000.00 automobile, a $200,000.00 house, a $65,000.00 a year computer analyst. The cost of a Perth Courier Classified as is small by comparison. Yet, that classified as finds your buyer for you, moves the merchandise and brings in profits. Contact: Gordon Cowie - Advertising Manager (613) 267-1100/1080 ads@perth.igs.net Judy Brown - Advertising Representative (613) 267-1100/1080 ads@perth.igs.net
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